Advanced Visual Systems Delivers Brand Analytics Solution for Executives
Execs want access to marketplace and consumer insight but not the painful details; advanced analytics and data visualization make it possible
Advanced Visual Systems has delivered a mobile and desktop analytic application that helps top C-suite executives at a Fortune 500 company keep tabs on the reputation of their many global brands—and those of their top competitors.
The solution, which was created by AVS using its OpenViz API, extracts data from two popular social media listening platforms and performs a cadre of proprietary analytics that reveal the presence and primary cause of shifts in brand influence, corporate reputation and marketplace trend. Automatic email alerts are generated when specific thresholds of positive or negative activity have been realized and link to a single-screen, tell-all interactive data visualization that requires just seconds to comprehend and can be viewed on any mobile or desktop device.
The analytic application was chartered by the global giant and its top branding agency to unite several different data channels utilized by internal marketing and customer satisfaction departments and to help overcome the “dashboard syndrome” in which dozens of text and charting elements must be digested to understand social media, popular media and trade media metrics.
According to Paula LaPuma, VP of Business Development at AVS, “Executives typically don’t have the time or focus to dive into the complexity of a social media platform and want more than a weekly slide deck to keep them informed. Together with our agency partner, we designed an intuitive approach that combines many dimensions of real-time data into an executive-friendly solution that repurposes content that the client uses elsewhere and has already paid for.”
AVS designed an extensive and highly scalable application framework for the agency as well as data visualization components that automatically adapt to mobile, desktop and large-screen display environments. AVS has been the principal architect and data visualization supplier for similar projects at top advertising agencies and interactive marketing firms that are pushing social data to unprecedented levels of integration with business intelligence, CRM and ERP systems.
For more information about OpenViz and AVS solutions visit www.openviz.com, write firstname.lastname@example.org or call (781) 890-4300 Ext. 2237.