Advertising Analytics OEM Case Study

Advertising Analytics

Proprietary algorithms are becoming an important component of many ISV products and present a constant challenge to product teams seeking to effectively present the results of complex calculations that cannot be efficiently conveyed with the basic charts offered by most embeddable graphics tools.

An upstart innovator in next-generation advertising analytics selected AVS to interpret its sophisticated campaign optimization model and create a user-friendly solution that would deliver recommendations to analysts responsible for million dollar online campaigns for massive online promotions.

Leveraging the powerful in-memory data management capabilities of OpenViz, this client was able to model the behavior of 55,000 unique websites though an interactive user interface that allowed its proprietary algorithms to come to life and empower rapid decisions.

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