Case Study: CRM with Blue Martini

Blue Martini Software provides enterprise software applications that help companies understand, target and interact with their customers, and they've chosen OpenViz to add sophisticated analytic capabilities to the mix. Blue Martini's Customer Interaction System, currently in version 4.0, incorporates OpenViz data visualization techniques to present customer behavior and other metrics in a highly interactive, intuitive graphical format.

Companies deploy the Blue Martini Customer Interaction System to interact with customers on the Web, via call centers, in stores, over wireless devices, through e-mail, direct mail and on marketplaces. Business people use the Customer Interaction System to manage products, content, transactions, analysis and personalization.

Combined with the Blue Martini Customer Interaction System, OpenViz enables easy access to large volumes of product, order, event and other information. OpenViz works with any database, including the two popular products supported by Blue Martini — Oracle 8 and Microsoft SQL Server 7 — and provides a dynamic framework for the presentation and manipulation of data using 3D graphics. Powerful OpenViz query capabilities can be used by Blue Martini customers to explore large data warehouses and quickly identify customer purchasing patterns and trends.

According to Barry Becker, Engineering Manager for Visualization at Blue Martini Software, “The OpenViz-based multidimensional charts and graphs in our Customer Interaction System produce a compelling and enlightening view of diverse categories of customer and transaction data collected from Sun SPARC and Intel NT servers. OpenViz components have allowed us to quickly build customized tools for data exploration that are highly interactive and powerful.”

The integration of Blue Martini’s powerful algorithm-based analytical software with OpenViz as a visual presentation and content delivery agent has produced a truly powerful tool for the e-commerce industry. With growing amounts of clickstream data being collected by online businesses, the ability to convert that information into knowledge is radically simplified through the union of data mining and data visualization technologies.

Blue Martini's customers include Canadian Tire Corporation, Giant Eagle Grocery, Harley-Davidson, Levi Strauss & Co., Polaroid and Saks Fifth Avenue.