Data Visualization Industry Focus
  Pushing customer and transaction analysis
to new levels of insight, performance and potential
Implementation examples
Online demonstrations
Product Information

Advanced Visual Systems (AVS), a world leader in data visualization software and services for over a decade, is providing technology, vision and direction to leading software manufacturers and corporations that are making visual analysis a core element of their decision support practices and product development strategies.

AVS technology has helped create new insight to sales, customer, product, brand and logistics information processed by leading consumer metrics vendors, Web analytic products, financial institutions and Fortune 2000 corporations.

AVS’ widely deployed business analytic software offers unlimited data visualization techniques that can be integrated and customized to present financial information in nearly any way imaginable. Application developers and system integrators create solutions using AVS software, or, highly experienced AVS consultants develop custom applications to exact specifications of an OpenViz client.


At left, 50,000 data points are represented in a “heat map” (A) that permits the user to drag and shape the black outlined region selector to choose a subset of the data.

The subset selection is immediately represented in an adjacent three-dimensional bar chart (B), which with a single point-and-click selection produces the two side-by-side stock charts at the bottom of the example (C).

With just a few mouse clicks—and in less than five seconds—it is possible to visually mine 50,000 integrated variables and begin reaching intelligent conclusions about the data. Click to download this sample application.

AVS software is unique because of the powerful interactive and data handling techniques that permit large quantities of complex data to be quickly understood. Information from any data source or application can be integrated, visualized and delivered to decision makers in new or existing applications, portals and dashboards. Data visualization simplifies complex business processes and instantly reveals hidden patterns, trends and anomalies that effect everyday performance.


Quickly understand performance and drill into detail behind revenue networks, transaction histories, geographic data and all types of real time or legacy data.
Extract data and results from legacy applications into new Web-based analytic solutions; leverage past investments but embrace new capabilities without abandoning proven processes or technologies.

Create Web-based applications that place powerful graphics side-by-side with raw and/or processed data. Click on the visualization graphic to “drill down” on the data and reveal new table-based content or interactive graphics.

Perform overnight analysis and deliver results via the Web to users who can then define their own exploration into the underlying data.

Integrate different data formats to create single views of performance, exposure, markets or any other metric.

Deploy visualization applications that simplify complex financial data for users who in the past would not have been able to comprehend or utilize such information.

Reduce the cost and time associated with producing and delivering analytics.


If you can envision it, AVS can visualize it. With hundreds of component-based and other techniques that can be mixed and customized to create highly interactive visualization scenes, no other software line can match AVS in ways to creatively and intuitively present financial data. Draw from our vast library of ready-to-use components and technologies—or create your own using our rich development systems. AVS provides you the freedom and power to access, manipulate and see your data the way that makes the most sense for your business or strategy.




What is the difference between data visualization and charting?
Charting software generally produces static images or snapshots of data. Data visualizations are a dynamic expression of data that can be filtered, aggregated and further manipulated “on the fly” to produce an enhanced analytic view of the data. Visualizations are commonly directly linked to a business or analytic process and permit ad-hoc query and graphic display of the results.

Who are the most common end-users of data visualization?
Analysts and middle-to-senior management account for approximately 15% to 30% of a typical user population and are frequently the target users of data visualization solutions. Large user populations commonly interact with data visualizations through enterprise portals, reporting solutions and customer analytics software.

What are the most common ways that data visualization is being deployed to users?
Our experience suggests that deployments are split equally between Web-based (thin client) and standalone or “applet” (thick client) deployments. AVS supports both of these paradigms as well as Java, .NET and ActiveX/COM and almost all legacy development and deployment platforms.

How are data visualization applications created?
In-house development teams, system integrators or AVS professional service consultants use AVS technology to create data visualization applications or components to be embedded in software solutions. 		AVS consultants provide comprehensive training and help our customers create imple-mentations of distinction. Most AVS customers achieve ROI within twelve months—many in a shorter period of time. As data visualization is generally a component of a larger analytic initiative, ROI must be measured in context. Rapid ROI is often achieved because OpenViz improves content delivery, preserves existing data and application investments, enhances decision quality and distributes knowledge more quickly and effectively than conventional reporting.

What differentiates AVS technologies?
AVS offers more visualization techniques and technologies than any other software company and, in turn, an extremely long lifecycle of options and deployment possibilities; support for all leading development and deployment platforms insures compatibility with new strategic directions by our customers; dynamic interactivity enables an unmatchable user experience; the ability to control every detail of a data visualization empowers the creation of “brandable” scenes; extraordinary data handling and analytic capabilities relieve burden on associated systems and provide exceptional performance.

For additional information: www.openviz.com | info@avs.com
World headquarters (Boston): 781.890.4300
European inquires (London) 44.0.2376.804840 (Berlin) 49.0.30.6392.6063
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