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Data Visualization and Analytics in the Cloud: Advanced Visual Systems Develops High
Performance Solution for Digital Advertising Agency
Advanced Visual Systems, Inc., a pioneer in high performance decision support software and solutions
(www.avs.com), has delivered the initial phase of a
sophisticated cloud-based analytics platform for a leading digital marketing agency.
The proprietary platform was developed to help analysts and brand managers at the agency
better understand many diverse dimensions of data culled from three prominent consumer
and web traffic data services and determine which multi-media campaigns were delivering
the greatest performance, and easily duplicate their success.
The solution eclipses the capabilities of traditional campaign analytics by calculating
algorithmically determined recommendations of where advertising managers should direct
future spending based upon a set of modifiable objectives. Recommendations are presented to
decision-makers using an innovative data visualization technique that allows several million
disparate values to be quickly understood in side-by-side comparisons.
The data visualizations and in-memory analytics are generated by OpenViz (www.openviz.com),
an AVS software product that has been extensively applied to advanced applications in the
fields of business intelligence, corporate analytics, risk management and real-time operational
monitoring. OpenViz is a powerful API that has the ability to process extremely large data
volumes and render highly stylized 2D and 3D graphics for delivery in desktop or service-based
deployments.
The system was architected and developed for the client by AVS, including the creation of
algorithms, data processing and data visualization routines. AVS professional services are
used by a growing number of enterprise and OEM clients seeking to fully exploit existing data
and systems by creating advanced analytic applications that are designed to appeal to a broad
spectrum of corporate decision-makers.
About Advanced Visual Systems Inc.
Advanced Visual Systems develops industry-leading, interactive data visualization
software and solutions that help decision makers gain critical insight from all types of
information. For additional information visit
www.avs.com or contact (781) 890-4300
(Boston headquarters) or +44 (0) 1276 804840 (London).
© 2011 Advanced Visual Systems Inc. All rights reserved. Any trademarks referenced in
this correspondence are the property of their respective owners. Information from Advanced
Visual Systems Inc. may contain forward-looking statements within the meaning of Section 27A
of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of
1934, as amended. All forward-looking statements are inherently uncertain as they are based
on current expectations and assumptions concerning future events or future performance of the
company. Readers are cautioned not to place undue reliance on these forward-looking statements,
which are only predictions and speak only as of the date hereof. In evaluating such statements,
prospective investors should review carefully various risks and uncertainties identified in this
release and matters set in the company's public filings. These risks and uncertainties could
cause the company's actual results to differ materially from those indicated in the forward-looking
statements.
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