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Customer Database Analysis Software from Neusciences Powered by OpenViz from
Advanced Visual Systems
OpenViz, a comprehensive data visualization platform from Advanced Visual
Systems for use in decision support, business intelligence and e-commerce,
is powering a new direct marketing and customer analysis software
program currently being developed by UK-based Neusciences, a developer
and marketer of knowledge management software tools. The software
will give business users the tools to conduct sophisticated market
analysis that previously has only been available to users with specialized
analytical skills.
Profiler by Neusciences uses OpenVizinteractive 3D charting, graphing, display
and analysis techniques to enable businesses with large client databases
to integrate and better understand diverse information about their
customers. With Profiler, businesses can analyze their customers'
buying patterns, identify which customers are most likely to purchase
a new product and find new correlations in transactional and marketing
data that will analyze and project how customers may respond to
specific direct mail messages. With Profiler's rich data mining
capabilities, businesses can pre-test direct mail campaigns and
predict potential results and financial returns. Profiler, expected
to be available at the end of March 2001, can be highly customized
or purchased in a ready-to-use edition.
According to Brian Kett, managing director of Neusciences, "We selected OpenViz
architecture for the development of Profiler because of its powerful
visualization capabilities, flexibility and ability to bring together
and manipulate complex customer information. OpenViz's presentation
methods make it easy for Profiler users to see trends and discover
new insight from their customer database. Another strong plus for
us was the platform's equal embrace of both Java Bean and Active X standards."
Profiler users will be able to use a range of sophisticated analytical methods
proven to get results from multi-dimensional data sets but previously
inaccessible to the general business market. These include neural
nets, statistics, clustering and explanatory tools such as decision
trees. "Open Viz's architecture also makes it possible for executives
and those in marketing and sales to easily see how groups relate
to one another, how they are distributed and their relative importance.
This is particularly useful in doing quick comparisons of what-if
scenarios from the profile results," added Kett.
About Advanced Visual Systems
Advanced Visual Systems (AVS) is an international leader in data visualization
software and solutions that enable computer users to experience
and interact with all types of business, scientific and engineering
data. AVS offers a complete line of products that bring information
to life on all major computing platforms using the latest in graphics,
Web-based and collaborative technologies. AVS is dedicated to helping
clients in nearly every industry speed the process of data analysis
and decision-making. For more information on AVS call (781) 890-4300,
write to info@avs.com.
About Neusciences
Neusciences is a specialist provider of software products and tailored
solutions for advanced analysis of data, data mining, modeling and
optimisation across business sectors. The company offers applications
for profiling, forecasting, segmentation, etc. Its software gives
greater insight into multi-dimensional, mixed-data problems through
application of its Intelligence Technologies (neural-nets, clustering,
neuro-fuzzy, decision trees, advanced statistics and optimisation
methods). Its software products range from embeddable components
through to dedicated data-mining applications. In addition to products,
Neusciences undertakes consultancy and development for clients requiring
tailored solutions, speeding the project cycle by using its own
comprehensive software suites. Operating from the UK, its products
are sold globally, directly and through distributors. Neusciences
undertakes projects for clients across Europe. Product and technology
training are provided and this can be focused on particular customers'
applicant. For more information about the company, visit the web
site at www.neusciences.com or contact Caroline Castellet at +44
(0) 23 8066 4011.
Information contained in this press release includes statements
that are forward-looking. Actual results could differ materially
from those projected in the forward-looking statements. Information
concerning factors that could cause actual results to differ materially
from those in the forward-looking statements is described in the Company's
most recent Annual Report on Form 10-KSB and its most recent Quarterly report
on Form 10-QSB, both of which are on file with the Securities and
Exchange Commission.
Press releases are archived on this Website for historical purposes. Information
in the releases is accurate at the time of release. However, product
specifications and availability, promotions, prices, relationships,
contact numbers and other specific information may change over time.
Information as stated in the release may or may not be in effect
after the date on the release.
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