February 6, 2001
 

Customer Database Analysis Software from Neusciences Powered by OpenViz from Advanced Visual Systems

(Waltham, MA -- February 6, 2001, 6:30 a.m. EST)
OpenVizÆ, a comprehensive data visualization platform from Advanced Visual Systems for use in decision support, business intelligence and e-commerce, is powering a new direct marketing and customer analysis software program currently being developed by UK-based Neusciences, a developer and marketer of knowledge management software tools. The software will give business users the tools to conduct sophisticated market analysis that previously has only been available to users with specialized analytical skills.

Profiler by Neusciences uses OpenVizinteractive 3D charting, graphing, display and analysis techniques to enable businesses with large client databases to integrate and better understand diverse information about their customers. With Profiler, businesses can analyze their customers' buying patterns, identify which customers are most likely to purchase a new product and find new correlations in transactional and marketing data that will analyze and project how customers may respond to specific direct mail messages. With Profiler's rich data mining capabilities, businesses can pre-test direct mail campaigns and predict potential results and financial returns. Profiler, expected to be available at the end of March 2001, can be highly customized or purchased in a ready-to-use edition.

According to Brian Kett, managing director of Neusciences, "We selected OpenViz architecture for the development of Profiler because of its powerful visualization capabilities, flexibility and ability to bring together and manipulate complex customer information. OpenViz's presentation methods make it easy for Profiler users to see trends and discover new insight from their customer database. Another strong plus for us was the platform's equal embrace of both Java Bean and Active X standards."

Profiler users will be able to use a range of sophisticated analytical methods proven to get results from multi-dimensional data sets but previously inaccessible to the general business market. These include neural nets, statistics, clustering and explanatory tools such as decision trees. "Open Viz's architecture also makes it possible for executives and those in marketing and sales to easily see how groups relate to one another, how they are distributed and their relative importance. This is particularly useful in doing quick comparisons of what-if scenarios from the profile results," added Kett.

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About Advanced Visual Systems
Advanced Visual Systems (AVS) is an international leader in data visualization software and solutions that enable computer users to experience and interact with all types of business, scientific and engineering data. AVS offers a complete line of products that bring information to life on all major computing platforms using the latest in graphics, Web-based and collaborative technologies. AVS is dedicated to helping clients in nearly every industry speed the process of data analysis and decision-making. For more information on AVS call (781) 890-4300, write to info@avs.com, or visit www.avs.com.

About Neusciences
Neusciences is a specialist provider of software products and tailored solutions for advanced analysis of data, data mining, modeling and optimisation across business sectors. The company offers applications for profiling, forecasting, segmentation, etc. Its software gives greater insight into multi-dimensional, mixed-data problems through application of its Intelligence Technologies (neural-nets, clustering, neuro-fuzzy, decision trees, advanced statistics and optimisation methods). Its software products range from embeddable components through to dedicated data-mining applications. In addition to products, Neusciences undertakes consultancy and development for clients requiring tailored solutions, speeding the project cycle by using its own comprehensive software suites. Operating from the UK, its products are sold globally, directly and through distributors. Neusciences undertakes projects for clients across Europe. Product and technology training are provided and this can be focused on particular customers' applicant. For more information about the company, visit the web site at www.neusciences.com or contact Caroline Castellet at +44 (0) 23 8066 4011.

Information contained in this press release includes statements that are forward-looking. Actual results could differ materially from those projected in the forward-looking statements. Information concerning factors that could cause actual results to differ materially from those in the forward-looking statements is described in the Company's most recent Annual Report on Form 10-KSB and its most recent Quarterly report on Form 10-QSB, both of which are on file with the Securities and Exchange Commission.

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