October 10, 2000, 6:30 a.m. EDT
 

Data Mining Software from Blue Martini Unlocks Hidden E-Commerce Trends with OpenViz Visualization Techniques

(Waltham, MA -- October 10, 2000, 6:30 a.m. EDT)
Blue Martini Software (Nasdaq: BLUE), a provider of enterprise software applications that help companies understand, target and interact with their customers, has selected OpenViz(R) Web-based 3D graphics and publishing technology from Advanced Visual Systems to help provide sophisticated analytic capabilities for e-commerce data processed by Blue Martiniís Customer Interaction System. Blue Martini's software application incorporates OpenViz data visualization techniques to present customer behavior and other metrics in a highly interactive, intuitive graphical format.

Combined with the Blue Martini Customer Interaction System, OpenViz enables easy access to large volumes of product, order, event and other information. OpenViz works across Oracle 8 and Microsoft SQL Server 7 databases and provides a dynamic framework for the presentation and manipulation of data using 3D graphics. Powerful OpenViz query capabilities can be used by Blue Martini customers to explore large data warehouses and quickly identify customer purchasing patterns and trends.

According to Barry Becker, Engineering Manager for Visualization at Blue Martini Software, "The OpenViz-based multidimensional charts and graphs in our Customer Interaction System produce a compelling and enlightening view of diverse categories of customer and transaction data collected from Sun SPARC and Intel NT servers. OpenViz components have allowed us to quickly build customized tools for data exploration that are highly interactive and powerful."

Steve Sukman, CEO of Advanced Visual Systems, added, "The integration of Blue Martiniís powerful algorithm-based analytical software with OpenViz as a visual presentation and content delivery agent has produced a truly powerful tool for the e-commerce industry. With growing amounts of clickstream data being collected by online businesses, the ability to convert that information into knowledge is radically simplified through the union of data mining and data visualization technologies."

OpenViz is available for both COM and Java. With the software, corporate MIS departments and software vendors can develop content delivery solutions for visualizing information from a variety of sources including data warehouses, SQL and OLAP databases, XML documents, spreadsheets, maps, and real-time data feeds. Extremely lightweight OpenViz "scenes" are efficiently distributed via the Web, embedded in popular office suite documents or built into runtime applications, creating a new graphical paradigm for decision making in the business world.

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About Advanced Visual Systems

Advanced Visual Systems Inc. (AVS) is the pre-eminent global provider of sophisticated data visualization technology that transforms massive and complex quantities of data into visual representations. The company provides solutions for developers who build customized visualization software, as well as ready-to-use applications for end users who analyze information contained in graphical representation.

More than 12,000 users in 2,000 organizations around the world use AVS technology to gain insight and competitive advantage from data. They look to AVS to reduce development costs, incorporate industry standards, and speed time to market. For more information on AVS, call 1-781-890-4300, e-mail info@avs.com or visit the AVS Web site at: http://www.avs.com.

OpenViz is a registered trademark of Advanced Visual Systems, Inc. Any other trademarks referenced herein are the property of their respective owners.

Information contained in this press release includes statements that are forward-looking. Actual results could differ materially from those projected in the forward-looking statements. Information concerning factors that could cause actual results to differ materially from those in the forward-looking statements is described in the Company's most recent Annual Report on Form 10-KSB and its most recent Quarterly report on Form 10-QSB, both of which are on file with the Securities and Exchange Commission.

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