March 11, 2004

ClarityBlue Customer Intelligence Platform to Feature Visual Analytics From Advanced Visual Systems

(Waltham, MA — 03/11/2004) Customer Intelligence consultancy ClarityBlue™ has selected data visualization technology from Advanced Visual Systems (AVS) to add visual analysis to its Customer Intelligence Platform.

ClarityBlue develops end-to-end systems that provide organizations with a single and current view of all customer and prospect information for marketing and CRM purposes. The company plans to utilize the advanced charting and data visualization capabilities of OpenViz, AVS' popular development system used by leading corporations, software companies and consulting firms, to provide a strong analytical tool for customers.

ClarityBlue's Customer Intelligence Platform integrates customer information from multiple sources and enables the manipulation of that data for intelligent analysis. OpenViz will enable complex data relationships to be graphically presented and interactively explored to enable ClarityBlue customers to fully exploit large amounts of complex organizational information and take best advantage of business opportunities related to each phase of the Customer life cycle.